Better beauty choices,without the guesswork.
Dupes helps people compare beauty products with clearer context, discover thoughtful alternatives, and spend with more confidence.
A clearer path from curiosity to confidence.
Dupes is designed around the decisions people actually make while researching, comparing, and shopping for beauty.
Start with the product
Search by product, brand, ingredient, or category to begin with something concrete.
Compare the details
Look beyond packaging to price, formula, finish, shade, and community evidence.
Keep what fits
Save promising matches and build a shortlist around your actual routine.
Beauty should feel personal—not financially punishing.
Dupes began with a simple frustration: finding a credible alternative often meant opening dozens of tabs, comparing incomplete listings, and guessing which similarities actually mattered.
We bring product details, practical comparison tools, and community knowledge into one place.
The goal is not to declare every lower-priced product identical. It is to make the trade-offs visible, so you can decide what is close enough for your needs.
Useful, inclusive, and honest about the trade-offs.
Accessible by design
Useful beauty context should not depend on the price of the product you are considering.
Context over hype
A good comparison explains what is similar, what is different, and who the product may suit.
Built for more people
Beauty is personal. Dupes makes room for different skin tones, routines, budgets, and preferences.
Always improving
Product data, community feedback, and practical tools work together to make discovery more useful.
The creator
Oğuz Kopan
Founder and creator
Dupes is built around a belief that good product technology should make everyday choices clearer. The work continues across the iOS app, web experience, comparison tools, and community.
Take Dupes with you
Keep every promising match in your pocket.
Compare products, save your shortlist, and use personalized beauty tools in the iOS app.